Speaking

Meta Ads (Facebook & Instagram) can be game-changers for businesses, but only when used correctly. In this session, Chelsea simplifies the most effective ad strategies for professionals looking to build brand awareness, generate leads, and grow their business.

Key Takeaways:

• How to set up & optimize ads for better conversions
• The biggest mistakes businesses make with Meta Ads
• How to target the right audience with custom and lookalike audiences
• A/B testing and tracking performance to get better results over time

Cut Through the Noise & Get Noticed

The social media space is crowded and competitive, but standing out doesn’t have to be complicated. This session breaks down the power of visibility, engagement, and personal branding to help you attract the right audience.

Key Takeaways:

• What actually works to stand out in today’s online world
• The 3 biggest mistakes professionals make on social media
• How to position yourself as the go-to expert in your niche
• Simple strategies for making social media work for you without overwhelm

Save Time & Create Content with AI

ChatGPT is a game-changing tool for businesses that struggle with content creation and consistency. But knowing how to use it effectively is key. In this session, Chelsea teaches you how to leverage ChatGPT to create engaging, high-quality content faster than ever before.

Key Takeaways:

• How to create custom GPTs that fit your business’s brand voice
• The best prompts to generate captions, video scripts, and email content
• How to batch content in minutes using AI
• Avoiding the robotic-sounding AI trap (how to humanize your content)

Build a Brand That Connects & Converts

Your brand is more than just colors and logos; it’s the story you tell every single day through your content. In this session, Chelsea breaks down the power of branding and authentic storytelling so you can attract your ideal audience and build lasting relationships.

Key Takeaways:

• The difference between branding and marketing (and why both matter)
• How to craft your brand story and make it relatable
• The dos & don’ts of personal branding on social media
• Why authenticity leads to more engagement, trust, and sales

How to Stay Consistent & Grow with Ease

The hardest part of social media marketing? Consistency. Whether you’re trying to grow your brand or just maintain visibility, staying on track without burnout is the key to success. In this session, Chelsea shares proven strategies for making content creation manageable and actually enjoyable.

Key Takeaways:

• The 3 biggest reasons people struggle with consistency
• Simple systems for planning & scheduling content
• Why repurposing content saves time and increases reach
• How to track your progress and adjust your strategy for growth